Social Media + Influencer Strategist based in Philadelphia.

About me

Areas of expertise

As a multicultural marketer with 5 years of experience, I specialize in creating content that resonates across global audiences and generations. My expertise spans social media strategy, influencer marketing, and community building, with a focus on helping brands connect authentically with Gen Z and diverse markets.

I combine cultural intelligence with data-driven insights to craft engaging content and scale brand presence across platforms. Whether it's through compelling storytelling or strategic partnerships, I'm passionate about building meaningful connections that drive results.

Social Media Strategy + Execution

I create social media strategies that actually connect with people and get real results. With recent experience in F&B and CPG, I know what it takes to make your brand stand out in today's crowded digital space.

From strategic content calendars and caption writing to collaborations and comprehensive campaign analytics, I bring all the tools needed to create and execute a successful social media presence.

Influencer Marketing

I'll help you find the perfect content creators who genuinely love your brand and can share your story in their own authentic way. From finding the right match to managing the whole partnership, I've got you covered.

Community Management

I transform online followers into engaged brand advocates through strategic community building and moderation. By creating meaningful interactions and exclusive content, I help brands develop active, loyal communities that drive organic growth and lasting engagement.

Some Projects i’ve worked on

Branded content:

Partnerships:

Unilever - Knorr, AAPI Target Market

The Challenge

Knorr needed to strengthen their connection with Asian-American consumers, particularly Gen Z, while increasing awareness of their Asian product lines across the US and Canada.

The Approach

I developed a comprehensive social media strategy that authentically connected with our target audience:

  • Social Media Content Strategy

    • Encouraged and amplified authentic user-generated content

    • Developed culturally relevant storytelling through trend-forward content that resonated with Gen Z

  • Cultural Identity Connection

    • Created content bridging traditional Asian culture with modern Gen Z perspectives

    • Developed seasonal and holiday campaigns celebrating Asian heritage (Pasko campaign, Lunar New Year Campaign)

  • Community Building

    • Active community management to foster meaningful conversations

    • Strategic influencer partnerships with Asian-American content creators

The Results

+50%

Engagement Rate

11M

Reach

+12k

Followers

Unilever - Natura’s

The Challenge

Natura's, a beloved Central American brand of authentic sauces and seasonings, needed to expand their U.S. market presence while staying true to their cultural roots. The key challenge was increasing brand awareness among both Hispanic households who grew up with the products and new American consumers, while authentically communicating the brand's rich cultural heritage.

The Approach

I developed a comprehensive digital strategy delivering key services:

  • Strategic Content Planning

    • Created monthly content calendars focused on authentic Central American recipes, UGC, and on-ground activations

  • Influencer Partnerships

    • Managed end-to-end collaborations with chef creators and home cooks

    • Developed campaign-specific creative briefs

The Results

Branded content:

Partnerships:

4-5%

Consistent Monthly ER

7-8K

Monthly Organic Impressions

Capital Health new jersey

The Challenge

Capital Health New Jersey needed to strengthen their digital presence and build stronger connections with their community through social media platforms including Facebook, Instagram, LinkedIn, and Twitter (X).

The Approach

I developed a strategic content approach focused on creating informative and educational content through specific content pillars. The strategy emphasized consistent messaging to authentically enhance community engagement and connection.

The Results

+20%

Engagements

5-6K

Monthly Organic Impressions

Happy Internal Stakeholders

Before:

After:

Leluci Bakery

The Challenge

Leluci approached me looking to refresh their social media presence and build stronger connections with customers in their community. They needed help standing out on Instagram while staying authentic to their brand.

The Approach

I developed a comprehensive strategy centered on three key pillars: highlighting their premium product quality through detailed showcases, developing specialized content for niche product categories, and fostering meaningful community connections. This approach was carefully tailored to address local audience needs and preferences. Key services included:

  • Full social media rebrand with fresh visual identity

  • Content strategy focused on local storytelling

  • User-generated content campaigns

  • Active community management and engagement

The Results (after 4 months)

+60%

Engagement Rate

+3k

Followers

x2

Sales

Let’s work together.

nathalienguyen.work@gmail.com

(267)-367-1549